You’re worth about $16 a year to Facebook.
That’s according to the company’s newly released third quarter earnings report which breaks out average revenue per user worldwide and regionally — across markets like US, Canada, Europe, Asia-Pacific and the “Rest of World” — as well.
People using Facebook in the US and Canada are worth significantly more to the network than its global average. Facebook valued these folks at about $15.65 each in the 3rd quarter of 2016. That’s about $62 per user annually when you extrapolate that number across the rest of the year. Since Facebook makes the vast majority of its money through advertising, these figures largely reflect how much the company is making off those ads it shows you.
Advertising trends change seasonally, so the annual extrapolations aren’t perfect. The fourth quarter, for instance, is almost always an ad-supported business’s best thanks to a boost in ad spend around the holidays. But the estimates should get you very close.
Here’s how much Facebook makes per person in each region, extrapolated annually based on the network’s third quarter numbers:
Worldwide: $16.04
US $62.60
Europe: $18.88
Asia-Pacific: $7.56
Rest of World: $4.84
Some on Twitter reacted positively after hearing their worth to Facebook:
$4 is totally the worth for posts I make on fb. https://t.co/xYTCMlcQjD
— Abhinav | 0ctac0der (@0ctac0der)
ID: 9907001
Others were less thrilled:
exactly. consumers are unknowingly giving them access to much of their browsing history and app usage for the price… https://t.co/BIiE5aQA2Y
— Jason Kint (@jason_kint)
ID: 9907005
Whether you’re happy with your worth to Facebook or not, the company certainly is. It raked in over $7 billion on the quarter, beating analyst estimates on revenue as well as profit.
